PRINT
MULTIMEDIA/WEB
PHOTOGRAPHY
Company Name
Contact Name
Telephone Number
Email address
Project Title:
Information about your company, what you do:
Purpose –
What you are trying to achieve with this project:
Goals and objectives –
Provide a clear list of objectives in order of priority:
Project message/theme:
Target Audience –
Occupation, gender ratio, average age, nationality/location, psychological demographic, lifestyle preferences:
Selling Points –
Outline unique benefits and product selling points that are to be communicated:
Brand Value –
Define the known and understood values of the company:
Tone required –
Look and feel, such as contemporary, traditional, brash, minimal, corporate, fun, examples of similar:
Where to look for inspiration –
Give brief examples of style / overall look you want the item to achieve. What aspects of the product or branding can be used as a starting point for the design? What feelings or metaphors reflect the spirit of your product or company?
What not to do –
Also give examples of what the design shouldn’t include and what styles to avoid:
Content –
Outline photography, artwork, or stock imagery requirements, and indicate the illustration or support graphics that may also be required:
What are you providing the designer with –
Product shots, website screen shots, photographs, diagrams, etc. (Check these are high-resolution):
Corporate guidelines (if any exist?)
Supplied
Not avaliable
You can upload guidelines here
Specfic Web links here:
Existing marketing material examples (if relevant?)
Supplied
Not avaliable
You can upload guidelines here
Specfic Web links here
General description of format –
Specifications, size, number of pages etc:
Your Budget and deadlines for this project:
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